Publications - Marketing
Nos professeurs publient dans les meilleures revues internationales et ont des intérêts théoriques et empiriques multiples, tels que le comportement du consommateur, le marketing numérique ou la RSE.
Les travaux de nos professeurs sont publiés dans des revues incontournables telles que Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Ethics, etc. et ils sont cités dans la presse internationale comme le Financial Times ou The Economist.
Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.
Journal of Marketing Research, Volume 61, October 2024, Pages 937 - 954
[Case by case #8] P. Daly et S. Ruaud - Fashion and responsible entrepreneurship: the story of La Gentle Factory
EDHEC VOX, September 2024
Acceptable finger pointing: How evaluators judge the ethicality of blame shifting
European Management Review, September 2024
Memories of tourism brands in virtual reality
Annals of Tourism Research, September 2024
Responding to Cyberattacks: The Persuasiveness of Claiming Victimhood
Journal of Service Research, September 2024