Arne De Keyser
Professor
Main contributions
Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, and the Journal of Service Management.
Bio
Arne De Keyser is Full Professor of Marketing at EDHEC Business School (France). His research focuses on customer experience, service recovery and frontline service technology. Arne has published articles in the Journal of Marketing Research, Journal of Service Research, International Journal of Research in Marketing, Journal of Business Research, Journal of Service Management, Journal of Services Marketing, and the Journal of Service Theory and Practice. His work is also featured by Harvard Business Review. He has won numerous research and teaching awards, including the SERVSIG Best Dissertation Award and the 2019 Journal of Service Research Best Paper Award. Arne serves on the editorial boards of the Journal of Service Research, Journal of Business Research, Journal of Service Management and the Journal of Service Theory and Practice. Next to this, he is also an associate editor for the Journal of Business Research (Service Research track) as well as the Journal of Service Management (Technology track).
Publications of Arne De Keyser
Is it as Bad as it Looks? Judgments of Quantitative Scores Depend on their Presentation Format.
Journal of Marketing Research, Volume 61, October 2024, Pages 937 - 954
The transformative potential of AI-enabled personalization across cultures
Journal of Services Marketing, Volume 38, June 2024, Pages 711 - 730
Beyond the snafu: Research directions in customer experience‐led business transformation
Academy of Marketing Science Review, Volume 14, June 2024, Pages 144 - 157
How Ratings Systems Shape User Behavior in the Gig Economy
IRP (Plan de Recherche Individuel), EDHEC VOX, April 2024
Pushing Forward the Transition to a Circular Economy by Adopting an Actor Engagement Lens
Journal of Service Research, Volume 27, January 2024, Pages 69 - 88
Derniers articles EDHEC Vox
How Ratings Systems Shape User Behavior in the Gig Economy
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Arne De Keyser , Professor
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Christophe Lembregts , RS Erasmus Univ.
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Jeroen Schepers , Eindhoven University of Technology
Transitioning to a Circular Economy: Adopting an Actor Engagement Lens
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Arne De Keyser , Professor
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor