Ivan Gordeliy
Assistant Professor
Main contributions
Journal of Consumer Research (2022)
- Word of Mouth:<br />
-- product reviews (deception, helpfulness)<br />
-- e-commerce platforms<br />
-- online forums (engagement and language)<br />
-- social networks (influencers, engagement, consumer feedback)<br />
- Adoption of cashierless stores<br />
- Customer loyalty
Bio
Ivan Gordeliy has been an Assistant Professor at EDHEC Business School since 2020. His research focuses on Word-of-mouth and on product reviews. His current interests are in consumer-well-being, in the issues of trust and impact of deceptive behaviors. Ivan employs machine learning and natural language processing techniques to analyze User Generated Content in order to understand how behavior affects language and how language impacts consumers' behavior and perceptions.
Publications of Ivan Gordeliy
Been There, Done That: How Episodic and Semantic Memory Affects the Language of Authentic and Fictitious Reviews
Journal of Consumer Research, Volume 50, December 2023, Pages 405 - 425
(Newsletter #1) Greener, chattier, more connected… How do companies address "new" customers?
EDHEC VOX, November 2023
Navigating the Digital Landscape: The Power and Perils of Online Reviews
EDHEC VOX, November 2023
Derniers articles EDHEC Vox
Navigating the Digital Landscape: The Power and Perils of Online Reviews
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Arne De Keyser , Professor
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Ivan Gordeliy , Assistant Professor
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Martin Wetzels , Professor