Loick Menvielle
Professor, Management in Innovative Health Chair Director
Main contributions
Frontiers in Psychiatry (2021), Journal of Medical Internet Research (2021), Substance Abuse: Research and Treatment (2021), International Journal of Technology Assessment in Health Care (2018), Health Services Management Research (2017), International Journal of Entrepreneurship and Small Business (2017), Journal de Gestion et d?Économie Médicale (2016), Management & Avenir (2015), Qualitative Market Research (2014), Revue des Sciences de Gestion (2012), Mondes en Développement (2012), Journal of Euromarketing (2011), Tourism ? An International Interdisciplinary Journal (2011), Revue Téoros (2010), Revue Internationale P.M.E (2008)
Bio
Loick Menvielle, Ph.D, has been Associate Professor of Marketing at EDHEC Business School since 2006. He has been visiting professor at Geneva School of Economic and Management (GSEM). Specialist in the field of health and e-health, Menvielle teacher was the author of numerous contributions in collective books and scientific articles on these topics, raising real social issues with a strong ethical and social implications. He works and actively collaborates with research teams from UQTR and UQAM (Canada) and Columbia University (USA) for many studies and research projects including the multicultural dimension. His most recent work to date, led him to study the growing phenomenon of Internet patient communities but also the use of Serious Games in the context of developing for preventive health messages to children. He recently worked with the Haute Autorité de Santé (HAS) as an expert in the field of the digitization of Health. He is in the scientific committee of E-Health World Congress. He is the co-editor of the Book « The digitalization of Healthcare: New Challenges and Opportunities », with prestigious contributors such as IBM, NHS, Ivey University, Mont Sinaï, Columbia University, INSEAD.
Publications of Loick Menvielle
E-santé : les enjeux de la transformation numérique du système de santé
Management in Innovative Health Chair, EDHEC VOX, September 2024
Leveraging Podcasts as Academic Resources: A Seven-step Methodological Guide
International Journal of Qualitative Methods, Volume online, July 2024, Pages 1 - 13
3 questions à Loïck Menvielle sur le Baromètre 2024 de la santé connectée
Management in Innovative Health Chair, EDHEC VOX, July 2024
(Newsletter #8) LinkedIn, ChatGPT, Slack: using them less... or using them better?
EDHEC VOX, June 2024
[Cas par cas #7] « Chopard by Hylink » : quand l’intelligence artificielle facilite l’apprentissage du marketing
EDHEC VOX, June 2024
Derniers articles EDHEC Vox
E-health: the challenges of the digital transformation of the healthcare system
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
3 questions to Loïck Menvielle on the 2024 Barometer dedicated to connected health
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Loick Menvielle , Professor, Management in Innovative Health Chair Director
[Case by case #7] "Chopard by Hylink: when artificial intelligence makes learning marketing easier
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Marie-Cécile Cervellon , Professor, Head of faculty - Marketing
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Loick Menvielle , Professor, Management in Innovative Health Chair Director