Yenee Kim
Assistant Professor
Main contributions
Bio
Yenee Kim holds a Ph.D. in Marketing and has been an Assistant Professor at EDHEC Business School since 2020. She presented her research at the American Marketing Association Academic Conferences, European Marketing Academy Annual Conferences, Association for Consumer Research Conference, and others. Her research interests are in information processing strategies, sales influence tactics, and retailing.
Publications of Yenee Kim
Are you looking for something specific or just looking around? Adaptive selling on the basis of customer shopping goals in retail sales
Journal of the Academy of Marketing Science, March 2024
How better information campaigns could improve access to education for the most disadvantaged
EDHEC VOX, April 2023
A Bottom of Pyramid perspective on Quality Education in the Tropics
Routledge Publishing, December 2021, Pages 1 - XX
Derniers articles EDHEC Vox
How better information campaigns could improve access to education for the most disadvantaged
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Yenee Kim , Assistant Professor
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Malobi Mukherjee , James Cook Univ.
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Reetika Gupta , ESSEC